The Science of Persuasion


The Wall Street Journal recently posted its “Ten Point Plan” for boosting your career in 2013.  One of the items that they suggested was to learn – and practice – scientifically proven techniques of persuasion in your daily life. Whether you are a manager, marketer or salesperson, your ability to persuade others is key to [...]

Quote of the Day – John Knox on Influence

John Knox woodcut

“You cannot antagonize and influence at the same time.” – John Knox, Protestant reformer At first, this may sound like a quote that only applies to those of us in leadership or management positions.  The reality is that this applies to all of us.  We all influence, to some extent, the people around us.  We [...]