The Science of Persuasion

PersuasionThe Wall Street Journal recently posted its “Ten Point Plan” for boosting your career in 2013.  One of the items that they suggested was to learn – and practice – scientifically proven techniques of persuasion in your daily life.

Whether you are a manager, marketer or salesperson, your ability to persuade others is key to your success.  Improved persuasion could manifest itself in numerous ways, leading to increased compliance among staff, more effective marketing campaigns, and closing more deals.

Another recent WSJ article “The Science Behind Persuading People” by Parminder Bahra explores this concept and enlists the expertise of Steve Martin, one author of the book ”Yes! 50 Scientifically Proven Ways to Be Persuasive”.  The strategies that Mr. Martin and his colleagues employ are often subtle, low cost and easy to implement – once you know the science behind them.

Many refer to persuasion as an art, but as Mr. Martin says, ”there’s over 60 years of research and evidence that shows how we can effectively move people. My advice would be to learn the science.”

See the WSJ article here to read more:  “The Science Behind Persuading People” by Parminder Bahra

About Steve Martin:  Co-author of ”Yes! 50 Scientifically Proven Ways to Be Persuasive” along with Robert Cialdini and Noah Goldstein, Mr. Martin heads up the UK branch of Influence at Work, a consultancy that helps companies “improve organizational and personal performance by deploying ethical influence strategies.”

Image Credit:  Flickr user reihayashi

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